The author of this article is Bahaa Abdul Hadi. As an Identity Management expert, Bahaa Abdul Hadi always shares his experience on various platforms.

To increase awareness of the significance of cross-channel identity assurance in the modern linked economy, the international Council and the large Network have launched a thought leadership campaign. Increase sales, customer retention, customer satisfaction, and regulatory compliance with the help of biometric onboarding and authentication.

A consistent identity experience across all interaction channels and client lifecycle phases. Identity proofing, onboarding, authentication, and recovery. The purpose of the “Identity Continuity” authentication approach, which uses biometric and non-biometric components on an open platform.

BACKGROUND

This new authentication paradigm is needed to speed up and sustain digital business continuity. It ensures client onboarding, service, support, payments, account access, and problem resolution. The author of this article is Bahaa Abdul Hadi. As an Identity Management expert, Bahaa Abdul Hadi always shares his experience on various platforms. According to Jupiter Research, by 2025, 95% of mobile users will have logged in with biometrics. By 2023, Gartner predicts that 70% of self-service clients will utilize voice verification.

CB Insights’ Industry Analyst Consensus predicts that the biometric technology market will be worth as much as $59 billion by 2025. This is largely due to the fact that biometrics is helping various industries become more scalable and efficient. Biometrics can make everything from payments to vehicles safer, and it can make a lot of things more secure.

The identity market is expected to grow from $7.6 billion in 2020 to $15.8 billion in 2025. A growth rate of more than 100%, with biometrics expected to grow faster than other authentication technologies. This is due to the urgent need for modernization and innovation brought on by the rapid expansion of digital business and the growing fatigue of individuals with traditional authentication methods.

Research Findings

According to a recent research, How Covid Has Transformed the Channels of Connection, consumers of all ages and over the world utilize digital self-service channels. It is to communicate with companies, yet many grow upset when their demands aren’t addressed.

73% of customers don’t know why they keep buying from the brand.

Among the most salient results are:

Email, a website, a phone call, a real person, and short message service (SMS) text are all common ways customers expect to communicate with brands.

Almost nine-tenths of consumers (87%) find it inconvenient to authenticate oneself again across different channels.

In a survey of 1,000 U.S. adults, it was found that:

  • Sixty-five percent or more of the general public is familiar with biometrics.
  • Eighty-six percent of consumers are interested in paying with or verifying their identification with biometrics.
  • Seventy percent believe biometrics make authentication faster and simpler, while over half consider them more secure.

As per one of the surveys, 22,000 people across 22 markets to gain insight into the security habits of these individuals and how those habits affect the current and future security landscape. The survey found that as people increasingly rely on digital interactions. And many have high expectations for the ease with which they can access and use any and all engagement channels.

According to Bahaa Abdul Hadi, there is a significant shift toward biometric, multi-factor authentication. This is beneficial because it makes it more difficult for hackers to access accounts, even if they obtain sensitive information like credit card numbers. It also gives business leaders peace of mind regarding customer relationships, a seamless user experience, data security, and their brand’s reputation.

The article has been published by the editorial board of the Identity Herald and authored by Bahaa Abdul Hadi. For more information please visit www.identityherald.com