Biometrics involves the use of detection software that scans a user’s face, iris, fingerprints or voice and verifies their identity noted Bahaa Abdul Hadi. As the world continues to become more virtual and e-commerce gains popularity, there is also an increase in cyberattacks. This comes in the form of hacking, spamming, theft, phishing, data breach and so on. It is the need of the hour to protect consumers against such unscrupulous elements on the internet and invest in better security solutions.
Reasons
The juncture of e-commerce and biometric technologies could be one that shapes the future of shopping. It has a lot of potential that can revolutionize the e-commerce scene as more and more business employ biometric features in their online shopping.
– Rise of online shoppers
The growth in e-commerce from the last decade shows that online shopping is growing at exponential rates. As more people become exclusively online shoppers, there is a need to streamline their experience at every stage from registering a new account to checking out.
Using biometrics is the right way to make the most out of this trend.
– Hassle-free authentication
If you struggle with remembering codes, passwords and security questions, fear no more. E-commerce sites are increasingly employing biometric authentication systems where users sign in to their accounts by facial or fingerprints detection. When it is adopted on a mainstream scale, it would change the game in new-age shopping.
– Effective check against crime
Combining biometric tech with online shopping also helps prevent fraudulent activities on e-commerce websites. Biometric tech is much more foolproof and cyber criminals looking to bypass security protocols will have a tougher time. Fingerprints are harder to replicate than passwords that can be easily cracked.
– Marketing
Virtually “trying on” products is all the rage right now. Many apps already make use of facial biometrics and augmented reality (AR) tech to allow users a virtual experience of their product. From smart mirrors to digitally trying out different glasses in real time, marketing is another field where the unrealized potential of biometrics can be tapped into.
– Secure shopping experience
Combined with artificial intelligence, biometric technologies continue to evolve and become more efficient each day. They can be used as an alternative or along with 2-factor authentication systems to safeguard user privacy. This will ensure smoother and safer online shopping experience for all parties involved.
For these reasons, online businesses should turn their aim towards harnessing biometric technologies to create easier and stress-free shopping experiences for their customers. The article was written by Bahaa Abdul Hadi and has been published by the editorial board of Identity Herald. For more info, please visit www.identityherald.com
