While your neighborhood wine shop may recognize you by sight, it may be difficult for them to confirm your identity and eligibility for online purchases. This Is called an Identity Gap as defined by Bahaa Abdul Hadi.
This issue can be resolved with digital identity. Customers may be able to create a unified identity to utilize across digital channels and physical venues with the help of digital ID. For instance, a consumer may create a user profile on their smartphone that links their name and credit card information to their image. This makes biometric identification of mobile device-based online transactions possible, but it may also be used to identify a consumer in a physical store biometrically.
Even better, it may be used to enable customers to pay for items at automatic checkouts just with their faces. Alternatively, the retailer can configure the digital ID to work with a mobile wallet, enabling customers to tap to pay.
Digital identity makes transactions easy and convenient.
Significantly, it uses a cloud-native strategy to store client data. Only the consumer’s smartphone has sensitive personal data, and the retailer has access to a central database that only contains the data required for customer support. To execute transactions without requiring superfluous information, such as a home address, the merchant may identify the consumer, get their pertinent payment information, and modify any loyalty rewards points.
The site utilizes a person’s Digital ID to verify their age for purchases subject to age restrictions rather than revealing their actual date of birth. The retailer may be confident that they are in compliance with changing customer privacy protection laws.
Digital ID may be used in a wide range of sectors.
The entertainment industry may utilize the exact customer identification and transaction processing strategy. Allowing visitors to places like theme parks or sporting arenas to use their mobile-based Digital ID to make purchases and access VIP sections. More crucially, by connecting tickets to a customer’s Digital ID, it may be utilized to offer simple and secure admission to such venues in the first place. This facilitates quick and straightforward consumer verification while guarding against fakes and forgeries.
In contrast, Digital ID may significantly shorten wait times for routine procedures like renewing a driver’s license at the Department of Motor Vehicles.
This is an example of a time in the future when Digital ID has closed the Identity Gap. To the joy of residents and administrators, consumers can make purchases and enter venues quickly. Employees will have simple access to the materials they require from any touchpoint, and government agencies will be able to provide simplified services.
The article was authored by Bahaa Abdul Hadi and has been published by the editorial board of the Identity Herald. For more information please visit www.identityherald.com.
